Your Name (required)

Company Name (required)

Your Email (required)


Logo & Brand Information
Here is 12 questions to focus this creative process. Please answer all as completely and as descriptively as possible. This is not the time to rush or skip questions, so allow yourself a solid 15 to 20 minutes to answer these. Its important to comprehensively understand what You do, and what the goals are for this project. But, if you don't have an answer for any question, simply type "none available", or "NA". - Thanks.

Logo Wording (required)

*Please detail exact wording for the logo. Ex: for Coke, its "Coca-Cola", etc.

Tag-Line (required)

*If you have an existing tag line, which needs to form part of the logo, then please enter this here. If you don't have a tag line then I would recommend that we work on creating one for You. A good tag line can often form the platform for the visual direction of the logo. If one isn't available, simply type "none available".

1. What are you, your business, company, product, all about?

*This is where i need you to be descriptive and detailed as possible. You need to sell what you do so I can understand, to the best of my abilities, what I am designing a logo and/or a brand identity for.

2. Elevator Pitch

*This is a refined and optimized version of above. Think along the lines of the Elevator Pitch: you have just one minute, or two, to enthusiastically explain, and describe, what your brand is before I exit the elevator.

3. Positioning Statement/USP (optional)

*Positioning determines what place a brand (tangible good or service) should occupy in the consumer's mind compared to the competition. A position is often described as the meaningful difference between the brand and its competitors. Or more simply put, what's the "Unique Selling Point" that trumps your competitors?

4. Target Audience

*Please list, or describe, the type of people that need to be influenced by the logo when they see it. This is very important, as it's all about ensuring your message is conveyed to the right audience.

5. Direct Competition

*Please list an local, regional, and/or worldwide competitors. We absolutely need to know how your competitors brand, and position, themselves before we can create a visual identity for you. If you are able to provide URL's of websites, then even better.

6. Indirect Competition

*This is about being fully prepared. There may be companies that you don't compete with directly, but do choose, or have to, take notice of what they are up to. They may not be competing with you now, but you might feel that one day soon they could be sitting on your doorstep.

7. Premises and/or Locations

*Are you home based, or work in offices? If you have multiple offices and/or locations then please specify. It's also useful to know how many staff you have, or it could just as likely be just you.


Please select what sort of budget you can invest into the project. Feel free to include any other details relevant to finances in the box below the list.
*Please do note that I am always very flexible, and open to negotiation.

8. Please feel to add any additional budget/financial information

Logo Usage
Check all that apply. If you need a logo that works for all of the options, the check them all. Its good to know where you plan to use the logo as this determines how flexible and adaptable the design needs to be.


We're almost done. Hang in there. – This is all really important stuff.


Optional Information
If you have any particular ideas, or thoughts about the logo then please use this section to help communicate these with me. All of the following are "Optional".

9. What designs inspire you?

*In the absence of a client meeting, this helps me get a reasonable idea of the sort of overall design styles you might like, and helps me take these into possible consideration. Descriptions and URL links are welcome.

10. Color Schemes

*Are you looking to avoid or implement certain colors? Please list colors that you feel would have a positive or negative impact.

11. Do you currently have branding?

*This is an opportunity to link some examples of any current branding that you may have, and allow us to recognize where we are evolving from. Any other designs that you may have had made for you, or examples there of. URL links are welcome.

12. Anything else you can think of?

*If you have more information that couldn't be squeezed in any of the above 11 text fields, then please feel VERY free to use the space provided here. All information is welcome.

Whew. Great job. I know that form can seem long, but all of the information that you provided will help us to achieve your creative vision.
We will be in touch within 24 hours. For any rushed project feel free to contact me directly: 970 599 8991 (text or call).
Many Thanks.